Rashmika Mandanna, a prominent figure in Indian cinema, is embarking on a new entrepreneurial journey, set to launch her own brand. The actress, known for her roles in blockbuster films like "Animal" and "Pushpa: The Rise", shared the news through an emotional Instagram post, hinting at the upcoming venture.
While the specific details of the brand are currently under wraps, Mandanna's announcement has generated considerable excitement among her fans and industry followers. In the Instagram video, she is seen discussing the new venture with her mother, who offers words of support and wisdom. Mandanna expressed gratitude for her mother's guidance, stating that her advice acts "like a wiper clearing the misty glass for a better view of the new road not taken," providing her with "a sense of protection, power, and calm". She emphasized the importance of her mother's approval, suggesting it was crucial in her decision to pursue this new path.
This new endeavor aligns with a growing trend of celebrities venturing into entrepreneurship. Mandanna's foray into the business world follows her earlier investment in the vegan beauty and personal care brand, Plum. This prior experience likely provided her with valuable insights into the world of brand building and investment. Other Indian actresses, such as Deepika Padukone, Priyanka Chopra Jonas, Alia Bhatt, Katrina Kaif, Anushka Sharma, Disha Patani, and Kriti Sanon have also launched or invested in various brands, ranging from beauty and skincare to fashion and production houses.
Mandanna's decision to launch her own brand reflects her ambition to expand her influence beyond the film industry. With a massive fan following and a strong digital presence, she is well-positioned to connect with consumers and build a successful brand. Her pan-India appeal and cultural resonance make her a valuable asset in reaching a wide audience.
In addition to her entrepreneurial pursuits, Rashmika Mandanna remains active in her acting career. She is currently preparing for the release of her upcoming film, "The Girlfriend," alongside Dheekshith Shetty, which is slated to hit theaters in September. Recently, Dheekshith Shetty shared his appreciation for Rashmika's trust and their collaborative chemistry during the shooting of the movie's "Nadhive" track. Furthermore, there are expectations that she will reunite with Vijay Deverakonda, her rumored boyfriend, in an upcoming project.
Mandanna's recent brand endorsements further highlight her growing influence. She was recently announced as the first Indian brand ambassador for Isopure, a protein supplement brand, promoting their campaign focused on high-quality protein and conscious nutrition choices. She also represents Crocs India as their global ambassador, promoting individuality and self-expression through their footwear and Jibbitz charms. Additionally, she is the brand ambassador for Cetaphil's Bright Healthy Radiance (BHR) range, advocating for self-care and embracing natural beauty. She was also named the brand ambassador for DRA Homes, a real estate company.
As Rashmika Mandanna embarks on this new chapter, fans eagerly await further details about her brand and its offerings. Her entrepreneurial spirit, combined with her acting prowess and widespread popularity, positions her for success in this exciting new venture.
