India stands on the cusp of wielding "amazing, undeniable" global soft power, according to Emmy Award-winning comedian and actor Vir Das. Das emphasized that the guardians of this soft power are both those residing in India and the Indian diaspora. He lauded the diaspora's commitment to preserving Indian culture while simultaneously embracing modern values.

The Indian Diaspora: Cultural Ambassadors

Das highlighted the crucial role of the Indian diaspora in nurturing and promoting India's soft power. He noted their dedication to upholding cultural traditions while integrating modern values. He urged the diaspora to immerse themselves in the evolving, open-minded India, showcasing its diverse cultural landscape and fostering a mindset of abundance. The Indian diaspora, while adopting new accents and values, still cherishes its roots, evident in celebrations and traditions. This dedication to culture, combined with their global presence, positions them as key ambassadors of India's soft power.

India's Soft Power Assets

India's soft power is multifaceted, drawing from its rich cultural heritage, democratic values, and growing economy. Key components include:

• Cultural exports: Ancient traditions like Ayurveda, yoga, and classical Indian dance and music have gained global popularity, contributing to a positive image of India. Indian cuisine, music, movies, and traditional crafts have also transcended borders, reaching international audiences through various platforms.
• Bollywood: The Indian film industry plays a significant role in enhancing the country's soft power, with its movies attracting a vast international audience and showcasing India's diversity and vibrancy.
• Democratic values: As the world's largest democracy, India serves as a benchmark for peaceful coexistence and diversity, garnering admiration and respect.
• Global Engagement: India's active participation in regional and global governance platforms, such as the United Nations, where it advocates for issues like climate change and sustainable development, further enhances its soft power.
• Space Exploration: India's investment in space exploration has also bolstered its global image, securing a high ranking in this area.

The Bridge Between India and the Diaspora

Das emphasized that India's soft power translates globally when a bridge connects those in India with the diaspora. He sees both as equal guardians of this soft power. He pointed to the example of Diljit Dosanjh, the first Punjabi singer to perform at Coachella, as an example of modern Indian culture gaining global recognition. He urged the diaspora to support such displays of Indian culture on the global stage.

Challenges and Opportunities

While India possesses significant soft power assets, it also faces challenges in fully realizing its potential. These include:

• Internal Challenges: Issues like poverty, corruption, and inequality need to be addressed to maintain and enhance its soft power.
• Image in the International Community: Improving its image and promoting its commitment to human rights and global peace are crucial.
• Need for a National Strategy: A well-defined national strategy is needed to effectively leverage its soft power resources.

Despite these challenges, India has numerous opportunities to grow as a soft power leader. By promoting its diverse culture, democratic values, and contributions to the global knowledge economy, India can strengthen its global influence and foster international partnerships. Leveraging the Indian diaspora as cultural ambassadors and focusing on education and innovation will be key to enhancing India's soft power in the years to come.