Justin Bieber has officially dropped his seventh studio album, "Swag". The album, his first full-length project since 2021's "Justice," was released on July 11, 2025, after being teased the day before via billboards and social media posts.
"Swag" features 21 tracks and a star-studded list of guest appearances, including Gunna, Sexyy Red, Lil B, Dijon, Druski, Cash Cobain, Eddie Benjamin, Daniel Caesar, and Marvin Winans. The album's production was handled by Bieber himself, alongside Dijon, Eddie Benjamin, Carter Lang, Dylan Wiggins, Daniel Chetrit, Mk.gee, Eli Teplin, Knox Fortune, Daniel Caesar, and Harv.
The album's themes are reportedly inspired by Bieber's journey into fatherhood, his marriage to Hailey Bieber, and his personal growth. A press release stated that the album reflects Bieber's "devotion as a husband and father," fueling a "deeper perspective and more reflective sound" resulting in some of his most personal music to date. Several song titles hint at themes such as mental health, self-identity, and his evolving relationship with Hailey Bieber. A new photo accompanying the release shows Bieber holding his young son, Jack, who was born in August 2024.
The tracklist for "Swag" is as follows:
The rollout for "Swag" began with a global billboard campaign in major cities like Los Angeles, New York City (Times Square), and Reykjavík, Iceland. The billboards initially displayed only the word "SWAG," gradually revealing the full tracklist and visuals. Bieber further fueled anticipation by teasing the billboards on his Instagram account. The album campaign was shot by Renell Medrano, the photographer behind Mr. Morale & The Big Steppers, carrying a raw and introspective aesthetic.
The album's release comes after reports in January 2025 that Bieber was focusing on a musical comeback. In September 2024, it was reported that Bieber had tapped indie rocker Mk.gee to work on new music and help him find a new sound. Bieber had also been hosting "jam sessions" at his Los Angeles home with guests including his longtime DJ Tay James, music producer HARV, and Australian singer Eddie Benjamin.
"Swag" arrives during what has been described as a challenging year for the pop star, who shared feelings of being "broken" on Instagram just last month. The album is now available on all platforms.
