BLACKPINK's Jisoo has made a significant investment in Seoul's real estate market, purchasing a luxury villa in the exclusive L'ARBRE 27 complex located in the Gangnam district. Reports confirmed on October 29, 2025, highlight the singer and actress's expanding real estate portfolio alongside her thriving music and acting career.
The L'ARBRE 27 complex is known for its privacy, modern design, and high-profile residents. Notably, HYBE founder Bang Si Hyuk is also expected to reside there, making Jisoo and the K-pop mogul neighbors. The complex comprises two buildings with five underground levels and seven above-ground floors. Construction is still underway, but the development is expected to be completed soon.
The exclusivity of L'ARBRE 27 is underscored by the limited number of units, with only 27 villas available, all of which have been sold. This has made the property highly desirable among South Korea's top celebrities and business figures. Penthouse units in the complex are reportedly priced around 45 billion KRW (approximately $31.6 million USD), while regular units cost about 20 billion KRW (approximately $14 million USD). While the exact price Jisoo paid hasn't been officially revealed, reports suggest she may have purchased a regular unit, which converts to approximately Rs 1,240 crore in Indian currency.
This isn't Jisoo's first foray into high-end real estate. She already owns a property in Hannam The Hill, another prestigious residential address in Seoul that is home to celebrities like BTS's Jin and actor So Ji Sub. Jisoo also owns an office space in the same area for BLISSOO, her independent label co-founded with her brother. These investments showcase Jisoo's commitment to building wealth through real estate while simultaneously pursuing her artistic endeavors.
Jisoo's recent purchase reflects her growing influence and financial success. As a member of BLACKPINK, she continues to tour the world and explore solo ventures in music and acting. The group is reportedly preparing to release a new album by the end of the year, following their DEADLINE World Tour. Her real estate investments, including the villa in L'ARBRE 27, solidify her position as not just a global superstar but also a savvy businesswoman.
The L'ARBRE 27 complex is poised to set new standards for luxury living in Seoul. The presence of influential figures like Jisoo and Bang Si Hyuk further elevates its status and attracts considerable public attention. As Jisoo and Bang Si Hyuk prepare to move in, their proximity as neighbors highlights the convergence of music, entertainment, and real estate in South Korea's dynamic cultural landscape.
