The Academy Awards, a Hollywood tradition broadcast on ABC since 1976, may find a new home after the current contract with the network expires in 2028. With the rise of streaming services, companies like Netflix and YouTube are reportedly vying for the rights to broadcast the Oscars starting in 2029.

The End of an Era with ABC?

ABC's long-standing relationship with the Academy of Motion Picture Arts and Sciences has been a cornerstone of the network's programming for decades. In 2016, ABC and the Academy expanded their agreement, securing the broadcast rights through 2028, marking the 100th anniversary of the awards. However, as the media landscape shifts, the Academy is exploring other options, potentially as a negotiating tactic. The existing deal sees Disney paying over $100 million annually for the rights.

Streaming Giants Enter the Fray

Netflix has openly expressed interest in securing a deal to broadcast the Academy Awards. Ted Sarandos, Netflix Co-CEO, highlighted the potential for innovation through streaming, including interactive features, behind-the-scenes access, and a seamless experience across devices. Netflix has already made significant strides in the awards arena, with multiple Oscar wins in recent years. Moreover, Netflix's move into live events, such as NFL games and WWE's Raw, demonstrates its capability to handle large-scale broadcasts.

YouTube is also reportedly in the running as a potential suitor for the Oscars broadcast rights. Acquiring the rights would grant YouTube primary control over the broadcast, allowing for greater influence on the event's presentation on its platform. YouTube's interest aligns with its increasing focus on live events, evidenced by its acquisition of NFL Sunday Ticket in 2023. Bloomberg noted that if YouTube were to secure the rights, it would be a "huge statement from YouTube and a shock to the industry".

Potential Benefits of a Streaming Oscars

Moving the Oscars to a streaming platform like Netflix or YouTube could offer several advantages:

• Increased Reach: YouTube boasts approximately 2.7 billion monthly active users, offering a massive audience reach. Netflix has a global presence and could expand the viewership of the Oscars.
• Younger and More Diverse Audience: Streaming platforms are popular among younger viewers who are increasingly turning away from traditional television. A streaming Oscars could attract a more diverse and multicultural audience, revitalizing interest in the event.
• Innovative Viewing Experience: Streaming platforms can offer interactive features, behind-the-scenes content, and real-time engagement opportunities, enhancing the viewer experience.

Challenges and Considerations

Despite the potential benefits, moving the Oscars to a streaming service also presents challenges:

• Loss of Traditional TV Audience: Some viewers, particularly older audiences less familiar with streaming services, may be reluctant to switch from traditional television.
• Technical Issues: Streaming platforms can be prone to technical difficulties, as highlighted by Netflix's livestreaming failure during a boxing match in 2024.
• Subscription Model Limitations: Netflix's subscription model might limit viewership compared to free-to-air networks.
• Conflicting Interests: Netflix's strained relationship with the traditional film industry, stemming from its reluctance to release original movies in theaters, could pose a hurdle.

The Academy's decision to explore new partnerships reflects a desire to increase revenue from the broadcast rights and expand the global audience for the Oscars. As the 2028 deadline approaches, the future of the Oscars broadcast remains uncertain, but the potential move to a streaming platform signals a significant shift in the landscape of awards shows.