On the latest season of Shark Tank India 5, Viraj Bahl, the founder and Managing Director of Veeba Foods, made a surprising revelation about his personal spending habits. Bahl, known for building Veeba Foods into a major brand with projected revenues of ₹1,000 crore for 2023–24, confessed to having spent over ₹2 lakh on his kids’ Roblox accounts.
Shark Tank India season 5 premiered on January 5, 2026, featuring Bahl alongside other prominent entrepreneurs like Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, Ritesh Agarwal and Kunal Bahl. This season introduces new sharks, including Mohit Yadav, Kanika Tekriwal, Shaily Mehrotra, Hardik Kothiya, and Varun Alagh.
Veeba Foods, which Bahl founded in 2013, started as a B2B supplier of condiments to quick-service restaurants before venturing into the retail space. Bahl's journey, marked by resilience and innovation, makes him a valuable addition to Shark Tank India, where he mentors and invests in promising entrepreneurs.
Bahl's early exposure to the food industry, through his father's factory and work at the Fun Foods stall in Delhi, fueled his passion. Overcoming business challenges, including selling his house to fund his startup, he has built Veeba into a significant player in the Indian food industry.
His statement about spending on Roblox accounts adds a personal touch to his public image as a successful entrepreneur. While the exact context of this revelation isn't fully detailed, it suggests a willingness to engage with his children's interests and the digital world they inhabit. This contrasts with his professional persona as the head of a major FMCG company.
The current season of Shark Tank India showcases a diverse panel of Sharks, each bringing unique experiences and investment strategies to the table. Bahl's presence is expected to provide valuable insights to aspiring businesses, especially in the food and beverage sector.
Shark Tank India 5 airs on Sony LIV, continuing its mission to promote and support India's burgeoning startup ecosystem.
