A video of an Indian man performing a "digital snan" for BTS member Jungkook in Prayagraj has gone viral, sparking amusement and lighthearted reactions online. The man, identified as Deepak Goel, was seen standing in the Ganga River, holding a picture of Jungkook and explaining that he was performing the virtual ritual for the singer's good health and prosperity.
However, the internet's attention was particularly drawn to Goel's pronunciation of Jungkook's name, which many found humorous. The video, shared on Goel's social media page, has garnered significant attention, with viewers praising his devotion while also playfully teasing the innocent slip-up.
Goel runs a social media page where he uploads videos of digital snans for various celebrities and individuals. He has previously performed the ritual for figures like Mark Zuckerberg, Justin Bieber, and Max Verstappen, and also accepts requests from the general public.
The concept of "digital snan" has gained traction in recent times, particularly during events like the Maha Kumbh Mela, where devotees who are unable to attend in person can have their photos dipped in the holy water as a symbolic act. Earlier this year, another instance of digital snan went viral during the Maha Kumbh Mela in Prayagraj, where a man offered the service for ₹1,100, inviting people to send their photos via WhatsApp to be printed and immersed in the Sangam.
The trend has also been adopted in other contexts, such as when students at the Indian School of Business (ISB) in Hyderabad had a "digital snan" performed on their behalf in Prayagraj, with the hopes of securing good placements.
The recent video of Deepak Goel performing the ritual for Jungkook highlights the growing popularity of this blend of faith and technology, while also showcasing the immense popularity of Korean stars, especially BTS, in India. The reactions to the video reflect a mix of amusement, appreciation for cultural traditions, and the ever-present power of the internet to turn everyday moments into viral sensations.
