Vijay Deverakonda recently shared a story from his early career, highlighting the struggles he faced before achieving stardom. Speaking at a success celebration event for the film 'Little Hearts', Deverakonda recalled a time when he couldn't afford to buy new clothes for promotional events.

The actor revealed that during the promotion of his film 'Yevade Subramanyam', he resorted to wearing costumes from the movie itself because he lacked the financial resources to purchase outfits for public appearances. Deverakonda stated he understood the challenges faced by newcomers in the film industry. This understanding motivated him to support the 'Little Hearts' team by gifting them merchandise from his own clothing label.

During the 'Little Hearts' event, the host noticed that Mouli Tanuj Prasanth, the film's star, was wearing a shirt from Deverakonda's brand, Rowdy. Teasingly, she asked whether Deverakonda had gifted them the apparel or if they had taken it without permission, as they seemed to wear only his brand during promotions. Deverakonda responded by saying that he had gifted clothes to Mouli Tanuj Prasanth and that Sai Marthand, the writer and director, had purchased items from his brand. He humorously added that he wondered how much they were spending on his brand, knowing how difficult it can be to afford such things when starting out. He also mentioned that he realized they were also earning through Instagram promotions.

Deverakonda expressed his admiration for the young actors and filmmakers making their mark in the industry. He concluded by stating his genuine pride in the film that the 'Little Hearts' team had created.

Deverakonda's journey from wearing movie costumes due to financial constraints to owning a clothing brand serves as an inspiration to aspiring actors and filmmakers. His recent film 'Kingdom' had high expectations but failed to impress the majority of audiences.