BTS member Jin has arrived in Milan for Milan Fashion Week 2025, where he is scheduled to attend the Gucci Spring/Summer 2026 show on September 23. As Gucci's global ambassador since 2024, his appearance at the event has generated considerable excitement among fans and the fashion world alike.
Upon his arrival at the Italian airport, Jin was greeted by a heartwarming display of fan support in the form of the Purple Ribbon Project. This initiative, originally launched by the BTS ARMY in 2018, aims to create a safe and organized environment for the members during public appearances. Fans use purple ribbons, the official color of the BTS fandom, to form barriers that provide the artists with personal space, allowing them to move safely and interact with fans from a comfortable distance.
The Purple Ribbon Project was initially created to prevent overcrowding and maintain order during the group's public appearances. Member V, also known as Kim Taehyung, had recently expressed his desire to revive the project during a live stream, hoping to create safer and more enjoyable interactions with fans at airports and events. The ARMY's response to V's request was evident in Milan, as they thoughtfully implemented the Purple Ribbon Project to welcome Jin.
Jin appeared to be genuinely surprised and touched by the gesture, waving and smiling at the fans who had gathered to greet him. His bodyguards were able to manage the situation effectively, guiding him through the crowd while ensuring his safety and personal space.
While the Purple Ribbon Project has been widely praised for its positive impact, it has also sparked some debate among fans. Some argue that such measures should not be necessary if fans simply respected the group's personal space and adhered to HYBE's guidelines regarding attendance at private schedules. Others have expressed sadness over the lack of privacy that K-pop idols often face, while some fans believe the Purple Ribbon Project is a positive way to show support and create a safer environment for the artists.
Despite the differing opinions, the revival of the Purple Ribbon Project in Milan underscores the strong bond between BTS and their fans, as well as the ARMY's commitment to creating a respectful and caring environment for the members.
Jin's presence at Milan Fashion Week is not only a testament to his status as a global fashion icon but also highlights the growing influence of Korean culture on the international stage. His attendance at the Gucci show is highly anticipated, and fans around the world are eagerly awaiting his appearance. His previous appearances at Gucci events have generated significant media buzz and have led to increased sales of the items he wore.
