In the bustling city of Mumbai, a cinematic marvel is quietly celebrating a milestone. Maratha Mandir cinema, located near Bombay Central Station, is marking 30 years of continuous daily screenings of the Bollywood blockbuster "Dilwale Dulhania Le Jayenge" (DDLJ). Released on October 20, 1995, the film, starring Shah Rukh Khan and Kajol, has become a cultural phenomenon, redefining modern Hindi romance and drawing hundreds of cinemagoers to its morning screenings.
The story revolves around young lovers challenging tradition and has resonated with audiences for three decades. According to Manoj Desai, the head of the cinema, weekday crowds consist mainly of university students and young couples, while Sundays see around 500 people attending. Audiences often erupt in cheers and applause during the film's climax, a moment Desai describes as a "goosebump moment".
But what explains the film's enduring appeal? DDLJ explores the contrast between the liberal values of second-generation Indians overseas and the conservative values of their parents. This clash of cultures, combined with a heartwarming love story, has struck a chord with generations of viewers.
Adding to the film's legendary status is the story of a particularly dedicated fan. Desai mentioned that one moviegoer had been attending screenings for 20 years. While the cinema attendance of this fan is impressive, details about this individual remain scarce.
The film's journey hasn't been without its challenges. In 2015, there was a near discontinuation of the daily screenings, but strong backlash from fans led to the decision being reversed. This event underscores the deep connection people have with the film and its place in Indian cinematic history.
While DDLJ's run is impressive, it's worth noting other films with long theatrical runs. "The Sound of Music" remained in theaters for four-and-a-half years. "The Rocky Horror Picture Show," released in 1975, is still shown in theaters across North America.
The story of DDLJ and its devoted fanbase raises questions about the future of cinema. While new releases dominate the box office, there's a growing appreciation for repertory and revival screenings. These events offer a chance to experience classic films on the big screen and connect with a shared cultural experience.
Maratha Mandir's commitment to showing DDLJ is a testament to the power of cinema and the enduring appeal of a well-told story. As Mohammad Shakir, a 60-year-old fan, told AFP, "I have seen it about 30 times… and I will continue watching it".
