Malayalam rap is experiencing a sonic evolution as ThirumaLi, a rapper, singer, and songwriter from Kerala, unveils his latest single, "Kulasthree". This track sees him venturing into romantic territory, blending the rhythmic nuances of South Indian music with the smooth vibes of R&B.
ThirumaLi, known for pioneering the Malayalam rap genre, began his musical journey in 2013 and turned professional in 2018. He's celebrated for tracks like "Naadan Vibe," "Malayali Da," "Sambar," "Avastha," and "Naade Naattaare," which showcase profound lyrics and narratives. With "Kulasthree," he's exploring new dimensions of his artistry, demonstrating his versatility and willingness to experiment.
"Kulasthree" (a word that can be translated to "woman of good heritage/family") isn't just a song; it's a cultural fusion. ThirumaLi seamlessly weaves together the essence of South Indian sounds with the contemporary feel of R&B, creating a unique sonic experience. This fusion is becoming increasingly popular, with several Desi-origin R&B artists incorporating Indian classical elements into their music. Artists like Shreea Kaul and Gayathri Krishnan are examples of musicians who are blending their South Asian heritage with R&B-pop sounds.
The track is produced by Thudwiser, adding another layer of expertise to the mix. Thudwiser's production complements ThirumaLi's vocals, creating a soundscape that's both fresh and familiar. The collaboration between ThirumaLi and Thudwiser highlights the growing trend of artists pushing boundaries and creating innovative music that resonates with a diverse audience.
ThirumaLi's rise in the Malayalam rap scene has been marked by collaborations with popular hip-hop artists like Dabzee and Fejo. He was signed to Def Jam Recordings in 2023 with his track "Sambar". In 2024, he signed with Mass Appeal India with his single "Thericho". His journey reflects the increasing recognition and acceptance of Malayalam rap as a mainstream genre.
Beyond the music, ThirumaLi is also known for addressing social issues through his lyrics. In an interview with Manorama Online, he and music producer Jay Stellar discussed the misconception that rappers use drugs to enhance their performances. ThirumaLi clarified that not everyone in the industry uses drugs, though the stereotype persists. He also spoke about being mindful of his younger listeners and modifying his lyrics to avoid negatively influencing them.
As ThirumaLi continues to evolve as an artist, "Kulasthree" marks a significant step in his career. By blending South Indian sounds with R&B, he's not only creating catchy music but also contributing to a larger movement of cultural fusion in the music industry. This blend of genres appeals to a global audience while staying true to his roots.
