Apoorva Mukhija, also known as "The Rebel Kid," has become a prominent figure in India's digital landscape. Recent reports have surfaced, estimating her net worth at a staggering ₹41 crore, sparking considerable buzz and curiosity. Mukhija has finally addressed these claims, offering insights into her journey and the realities of being a successful content creator.
Apoorva Mukhija was born on July 28, 2001, in New Delhi and raised in Noida, Uttar Pradesh. From a young age, she demonstrated a blend of academic focus and a keen interest in media and performance. She completed her schooling at Khaitan Public School, Convent of Jesus and Mary, Delhi, and Delhi Public School, Panipat. Later, she pursued a B.Tech in Computer Science at Manipal University, Jaipur, from 2018 to 2022. Even while immersed in coding, she began creating YouTube videos, showcasing her relatable comedy and lifestyle content.
Before fully committing to content creation, Apoorva worked as a full-stack developer and interned at companies like Swiggy Dine Out, MX TakaTak, and Dell Technologies. However, she soon realized that the 9-to-5 routine wasn't her calling. She chose to follow her passion and create content.
Under the moniker "The Rebel Kid," Apoorva has amassed a significant following across social media platforms, with over 4 million followers on Instagram and over 1 million subscribers on YouTube. Her content, characterized by dark comedy, travel vlogs, and relatable videos, resonates with a broad audience. She's known for her bold statements on politics, feminism, and internet culture. She doesn't shy away from expressing her views, and is also a mental health advocate, often posting about therapy and digital burnout.
Apoorva's income streams are diverse. She earns from social media, brand deals, and advertisements, including TV ads for brands like Flipkart, and web series appearances. She reportedly earns ₹2-6 lakh per Instagram reel, ₹2 lakh per 30-second Instagram story, and up to ₹5 lakh per month from YouTube. Brand deals contribute significantly, fetching her ₹8-10 lakh per deal. Some sources estimate her daily income at around ₹2.5 lakh. While one source states her net worth ranges between ₹70 to ₹85 lakhs, another estimates it to be between ₹1 crore and ₹2 crore. However, according to Siasat.com and Whosthat360, her net worth is estimated at ₹41 crore.
Mukhija has collaborated with over 60 major Indian and global brands, including Nike, Meta, Maybelline, Netflix, Amazon, and Google. She has also acted in web series like "Who's Your Gynac?" (2023) and "Bat Paved" (2025), as well as reality-style digital shows like "India's Got Latent" and "The Traitors India".
Apoorva has received several awards, including the Exhibit Award (2023), the Cosmopolitan Blogger Award (2024), and the Entrepreneur India Award (2024). She was also ranked among Forbes India's Top 100 Digital Stars in 2024.
In 2025, Apoorva faced controversy when a viral video from a panel show showed her using harsh language, leading to an FIR and online backlash. Despite the challenges, Apoorva remains committed to her work, and continues to create content that resonates with her audience.
