Apoorva Mukhija, widely known as "The Rebel Kid," has recently addressed rumors surrounding her net worth and earnings, particularly after her appearance on the reality show The Traitors. Contrary to reports suggesting a net worth of ₹41 crore and daily earnings of ₹2.5 lakh, Mukhija has clarified that these figures are wildly inaccurate.
In a candid conversation with Bollywood Bubble, Apoorva refuted these claims, stating that her actual income is nowhere near the reported amount. She humorously recounted her mother's reaction to the inflated figures, with her mother asking about the whereabouts of all the money and why they weren't able to buy a house. Apoorva emphasized that she doesn't even make a tenth of what's being claimed.
Addressing the rumors of charging ₹6 lakh for a single Instagram reel and ₹2 lakh for a 30-second story, Apoorva stated that no brand is willing to pay her the rates she desires. She jokingly pointed out that her clothes were rented, her heels were dirty, her nails were fake, and the most expensive item she owned was a ₹20,000 watch to highlight the absurdity of the ₹41 crore net worth claim.
Apoorva also discussed her experiences in Mumbai, where she says she didn't struggle. She mentioned that she paid rent for her 2BHK apartment with the money she earned from social media.
The discussion around Apoorva's income was further fueled by a post from an IIT graduate, who contrasted the hard work and sacrifices required to crack the IIT entrance exam with the perceived ease of gaining fame and wealth through social media. The IITian's post highlighted how content creators can build a ₹41 crore empire through "reels, red lipstick, semi-nudes, and abusing openly," while those who dedicate years to academic pursuits often remain relatively unknown.
This comparison sparked a debate about the evolving definitions of success and societal achievement. Some users defended Apoorva, arguing that she worked hard for her fame and that comparing her path to that of an IIT graduate was like comparing apples to oranges. Others expressed concern about the values promoted by social media culture, questioning the cost at which such wealth is acquired.
Apoorva's story serves as a reminder that viral popularity doesn't always translate into vast riches and that influencers also face misconceptions about their lives. Despite her growing visibility, Apoorva remains grounded and honest about her financial reality.