BTS's Jimin is causing a stir among fans with recent changes to his Instagram account, leading many to believe he's aiming for a more curated and "aesthetic" online presence. This comes as the BTS members are in the United States working on their comeback album, slated for release in the spring of 2026.
The speculation began when fans noticed Jimin had deleted his iconic "egg" photo, which he originally posted in 2023. This deletion brought his total number of posts down to 100. Jimin himself acknowledged the removal on Weverse, writing, "Wow, it's so relaxing to remove the egg picture on Instagram ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ". The seemingly nonchalant comment only fueled the fire, with fans interpreting it as a sign that he was indeed thinking more seriously about his Instagram aesthetic.
Adding to the intrigue, Jimin then deleted a caricature of himself, further solidifying the theory that he's undergoing an Instagram transformation. While the singer hasn't explicitly stated his reasons, fans have been quick to share their interpretations on social media. One user on X (formerly Twitter) wrote, "I guess he's taking his Instagram era seriously now". Another fan speculated, "I have a feeling that he wants to maintain his ig post under 100". Some fans expressed dismay over the disappearing posts, with one exclaiming, "I'm gonna get traumatized". Others, however, are embracing the change, commenting that "he's starting to take his Instagram aesthetic seriously now" and that he "wants a serious profile".
Jimin's actions are in line with a broader trend among celebrities and influencers who carefully manage their Instagram feeds to create a specific image. His bandmate, V, for example, is known for his "artsy, moody feed" that has made him a "fashion icon" and "social media king". RM's Instagram, filled with books, art, and landscapes, reflects his introspective personality. Jimin's potential shift towards a more curated aesthetic suggests he may be aiming to create a similarly distinct visual identity.
Beyond the aesthetic considerations, some fans speculate that the Instagram changes could be related to BTS's upcoming comeback. With the group working on a new album, it's possible that Jimin is clearing his feed to make way for new content that aligns with the album's theme or concept. This wouldn't be the first time a K-pop artist has used social media to build anticipation for a release.
Regardless of the specific reason, Jimin's Instagram activity has undeniably captured the attention of ARMY. The deletions, the speculation, and the humorous Weverse comment have all contributed to a sense of excitement and anticipation. As Jimin continues to refine his Instagram presence, fans are eagerly awaiting to see what kind of aesthetic he ultimately creates and how it might connect with BTS's future activities.
