Emraan Hashmi, known for his roles in Bollywood films like Murder, Jannat, and Raaz: The Mystery Continues, gained a reputation as a "serial kisser" due to the prevalence of intimate scenes in his movies. This image, while contributing to his popularity, has also been a point of discussion within his personal life. Hashmi has been married to Parveen Shahani since 2006, and they have a son, Ayaan.

Hashmi has acknowledged that his wife, Parveen, has had concerns regarding the intimate scenes he has performed throughout his career. He mentioned in an interview that while his wife and father "have problems" with him getting intimate on screen, they understand that these choices have contributed to his career's longevity. He recognizes that these scenes have become a trademark element of his roles, something audiences anticipate.

In a past interview with Rediff, Hashmi reflected on the "serial kisser" label, stating, "I've realised that the serial kisser tag has become synonymous with me, and I'm not going to fight it". He recounted a humorous anecdote from a screening of his film Tum Mile, where an audience member questioned his well-being when a kissing scene with Soha Ali Khan was absent. This reaction reinforced how strongly the audience associated him with that image. He likened it to "Salman Khan not taking his shirt off," suggesting that audiences feel something is missing when he deviates from his established persona.

According to Hashmi, actors often develop signature traits that audiences expect. For him, it's the kiss, which he believes keeps the audience happy and is "more fun than taking off your shirt!". Despite any discomfort his family might feel, they recognize that these choices are part of his profession and help sustain his career.

Earlier, Hashmi mentioned in an interview that his wife's family had reservations about their marriage initially due to his on-screen image. Parveen's relatives, unfamiliar with the entertainment industry, found it difficult to accept his "serial kisser" persona. They questioned whether he would be the right fit for their daughter. Hashmi had to convince them by explaining the distinction between his on-screen roles and his off-screen personality. He has emphasized that his relationship with Parveen has always been his priority.

Despite the challenges, Emraan and Parveen have maintained a strong relationship. They were high school sweethearts and dated for several years before marrying. Hashmi has described their marriage as "wonderful" and values Parveen's understanding and support.