Kerala is taking significant steps to revitalize its film industry with the unveiling of a draft film policy that prioritizes financial transparency, gender equality, and global reach. The policy was revealed at the two-day Malayalam Film Conclave in Thiruvananthapuram, marking a crucial moment for Mollywood.
Key Objectives and Provisions
The draft policy aims to establish a transparent financial framework for the Malayalam film industry, addressing a long-standing need for better regulation and support. A central component of this involves officially designating film production and exhibition as an industry, which would grant the sector access to various incentives and streamline financing processes. This recognition is expected to enhance transparency and promote social responsibility within the industry.
Furthermore, the policy places a strong emphasis on promoting gender equality within the film sector. The government intends to ensure opportunities for all sections of society to contribute to the growth of Malayalam cinema. This includes introducing specific provisions and incentives for women and marginalized communities. Detailed guidelines and best practices will be issued to foster an equitable work environment, and efforts will be made to implement the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 (POSH Act) on film sets and studios.
To enhance the global presence of Malayalam cinema, the draft policy aims to cultivate an environment conducive to the creation, financing, and dissemination of films both nationally and internationally. It encourages the production of Malayalam films and also welcomes productions in other Indian languages and foreign languages within Kerala. The ultimate vision is to position Kerala as a key global stakeholder in the film industry while preserving its cultural heritage.
Financial Support and Infrastructure
The draft policy outlines several financial mechanisms to support the industry. A general financing incentive scheme for Malayalam cinema will be introduced. A dedicated film development fund will be established to support promotional and humanitarian initiatives. The Kerala State Film Development Corporation (KSFDC) will manage a venture capital fund for film production, encouraging private participation and crowdfunding for socially relevant films.
Infrastructure improvements are also a key focus. A single-window film facilitation center will be established to streamline all shooting-related permits in the state. This is expected to reduce bureaucratic hurdles and make Kerala a more attractive destination for filmmakers. The government is also planning to organize a Kerala Film Mart every two years, modeled on the Kerala Travel Mart, to further promote the industry.
Addressing Challenges
The unveiling of the draft policy comes at a time when the Malayalam film industry faces significant challenges. In recent times, the industry has suffered major financial losses, exacerbated by high entertainment taxes, GST, and soaring actor fees. These issues have led to calls for reduced star salaries and greater financial discipline. The policy aims to address these concerns by creating a more sustainable and equitable financial ecosystem.
Industry Collaboration and Future Steps
The Kerala government has affirmed its commitment to continued dialogue with various film industry associations, supporting demands for better wages, job security, medical benefits, and insurance. The two-day Kerala Film Policy Conclave witnessed the participation of over 500 delegates from across the state and the country. During the inauguration of the conclave, Chief Minister Pinarayi Vijayan urged the film community to stand united and work collectively to make the industry a better space. The discussions and feedback from the conclave will be crucial in finalizing the film policy and ensuring its effective implementation. Minister for Cultural Affairs Saji Cherian stated that all possible suggestions from the conclave will be considered for inclusion in the film policy.
