Victoria Beckham, born Victoria Caroline Adams on April 17, 1974, has masterfully transitioned from pop icon as "Posh Spice" in the Spice Girls to a respected figure in the fashion industry. Now, she seizes the narrative of her life and career in her own terms. Beckham's journey is chronicled in a recently released three-part Netflix docuseries, offering an intimate look into her personal and professional life.
The docuseries delves into the challenges and triumphs of building her eponymous fashion and beauty brand. Beckham launched her fashion label in 2008 with a collection of dresses that emphasized quality, cut, and fit. Despite initial skepticism and being perceived as "just a celebrity brand," she persevered, determined to learn the industry and prove her dedication. In 2011, the Victoria Beckham label was named designer brand of the year in the UK.
The series doesn't shy away from the financial difficulties the brand faced. Beckham reveals that by 2016, her brand was millions "in the red". Her husband, David Beckham, supported the brand financially, but the mounting losses caused anxiety. In 2018, the label was losing £4,000 a day. Despite the setbacks, Victoria was determined to save the business, making compromises and changes to ensure its survival. As of 2025, the brand's losses have widened, prompting the Beckhams and the private equity firm Neo to inject additional funds to sustain operations.
The brand has seen substantial growth in recent years. In 2024, sales rose by 26.5% to £112.7 million, with strong online sales and performance at the London flagship store. Victoria Beckham Beauty, launched in 2019, has also contributed to the company's revenue. The beauty brand will launch its first foundation later in 2025 and expand its wholesale presence.
Beckham's journey hasn't been without its critics. Some reviews of the documentary suggest it feels guarded. However, Beckham maintains that she wanted to tell her story her way, focusing on her two decades building the brand. In the docuseries, Beckham touches briefly on her time as Posh Spice, a period she is proud of but one that has defined her for many years. Beckham feels that now her brand is established enough that discussing her past won't negatively impact it.
In a recent interview, Beckham addressed the possibility of a Spice Girls reunion, stating that while the idea is tempting, she is focused on her fashion career. She last performed with the group at the London Olympics closing ceremony in 2012. The Spice Girls reunited unofficially at Beckham's 50th birthday party in April 2024.
Looking to the future, the Beckham family's business empire may expand further, with rumors of Harper Beckham launching her own cosmetics and beauty line. Victoria Beckham's parents, Jackie and Anthony Adams, have been a significant influence, instilling in her the belief that she could achieve anything. Beckham has come a long way from being placed in the back row at theater school for being "too heavy". Her story is one of resilience, reinvention, and a determination to defy expectations.
