In a groundbreaking collaboration, Badshah has become the first Indian artist to co-design a global eyewear collection with the prestigious German luxury brand, MAYBACH Icons of Luxury. This partnership marks a significant moment for both the luxury eyewear sector and the global music industry, highlighting India's growing influence in the luxury market and Badshah's increasing prominence as a global style icon.
The Maybach x Badshah capsule collection reimagines two of the brand's most iconic silhouettes: The Artist III and The King III. The collection includes eight meticulously handcrafted pieces that blend MAYBACH's timeless craftsmanship with Badshah's signature aesthetic, rooted in individuality, street-luxe expression, and artistic identity. The eyewear pieces are available exclusively at Eternity Lifestyles in India and through authorized MAYBACH Eyewear boutiques worldwide.
The Artist III optical series draws inspiration from music, integrating sound-wave patterns into the temples of the frames, symbolizing Badshah's deep connection to music. These waveforms add energy to the minimalist frames, with vibrant colors like electric yellow and deep blue introducing a youthful flair. The King III sunglass series takes cues from India's landscapes, with designs that reflect the country's diverse terrain. A Snow Camouflage edition mirrors Himalayan ice and granite, while a jungle-inspired camouflage variant reflects India's dense forest terrain and nods to wildlife preservation. The Tigers of India model celebrates the country's iconic tiger through a bold orange finish.
The highlight of the capsule is the Diamond-Studded Snow Camouflage King III, limited to just five pieces worldwide. This exclusive piece features 90 diamonds set into the camouflage frame, showcasing MAYBACH's craftsmanship.
Reflecting on the collaboration, Badshah expressed that visiting MAYBACH's atelier in Germany and being trusted with complete creative freedom was surreal. He stated that creating eyewear that balances form, function, and individuality was a challenge and one of the most rewarding experiences of his career.
Jutta Kahlbetzer and Wolfgang Thelen, CEOs of MAYBACH Icons of Luxury, stated that the collaboration with Badshah has been an inspiring creative journey marked by mutual respect, a passion for exceptional craftsmanship, and a shared pursuit of authenticity. They added that India's cultural richness and appreciation for fine craftsmanship made this collaboration a natural fit as the brand deepens its presence in a luxury market projected to reach USD 1,721 million by 2030.
The Maybach x Badshah collection prices begin at INR 2,79,150 for The Artist III optical series and go up to INR 50,88,450 for the ultra-limited diamond-studded King III edition. This collaboration arrives as India's premium eyewear segment continues to surge, with projections estimating the market to reach USD 1.72 billion by 2030. MAYBACH's leadership sees this partnership as a strategic move toward deeper engagement with a fast-growing luxury consumer base in India.
