Yami Gautam Calls Paid PR Trend 'Plague' Ahead Of Ranveer Singh, Aditya Dhar's 'Dhurandhar' Release
In a recent statement, actress Yami Gautam has voiced strong concerns regarding the growing trend of paid public relations and marketing tactics within the Hindi film industry. Ahead of the release of "Dhurandhar," directed by her husband Aditya Dhar and starring Ranveer Singh, Gautam described the practice as a form of "extortion" that poses a significant threat to the industry's future.
Gautam took to social media on Thursday to express her views on the matter. She highlighted what she perceives as an increasing trend where money is exchanged, disguised as film marketing expenses, to create artificial hype around a movie. According to Gautam, those who refuse to participate in this system risk facing negative media coverage, even before their films are released.
"This so-called trend of giving money, in the disguise of marketing a film, to ensure good 'hype' for a film is created or else 'they' will continuously write negative things (even before the film is released), until you pay 'them' money feels nothing but kind of extortion," Gautam stated. She argued that the accessibility of such arrangements, whether to promote a film or spread negativity against another actor or film, is a "plague" that will significantly impact the industry's future.
Gautam further cautioned that those who view this trend as harmless are mistaken, emphasizing that this "monster of a trend" will eventually affect everyone involved. She drew attention to the potential exposure of what constitutes "success" in the film industry over the past five years, suggesting that the reality may not be as glamorous as it appears.
The actress also referenced the South Indian film industry, where she claims such practices are less prevalent due to stronger unity within the industry. She urged producers, directors, and actors in the Hindi film industry to unite and discourage this "termite of a culture" at its current stage.
Gautam's statement comes in the lead-up to the release of "Dhurandhar," directed by Aditya Dhar. While not explicitly stated, her post hinted that the film may be facing an orchestrated "cancel culture" narrative ahead of its release. She passionately defended her husband's dedication and hard work on the project, emphasizing his unwavering effort, vision, and determination. She expressed her belief that "Dhurandhar" is a film that India will be proud of.
The actress's remarks have resonated with some members of the film fraternity, with Hrithik Roshan, who starred alongside Gautam in "Kaabil," expressing his support. Gautam's stance sheds light on the growing concerns surrounding the ethical implications of paid PR and marketing tactics in Bollywood and its potential impact on genuine talent and quality filmmaking.
