A recent episode of "Shark Tank India 5" featured a pitch by The Croffle Guys, a company boasting a valuation of ₹100 crore, with one of its founders having a past connection to Bollywood superstar Shah Rukh Khan.
The Croffle Guys, founded by Rahul Vinod Vohra, Annanya Agarwal, Amay Thakkar, and Veer Pinto, presented their unique product, a hybrid of a croissant and waffle, to the "Shark Tank India" panel. They sought an investment of ₹1 crore in exchange for 1% equity, placing their company's value at ₹100 crore. Ultimately, they secured a deal of ₹2.5 crores for 5% equity from Kunal Bahl and Mohit Yadav.
Rahul Vohra, one of the founders, shared his journey from working with Shah Rukh Khan to becoming an entrepreneur. He revealed that he had worked with Khan in an advertisement but left the film industry due to financial constraints and a lack of success.
The concept for The Croffle Guys emerged during a trip to Thailand. Despite facing initial skepticism from their parents, Rahul, Veer, Amay, and Annanya pursued their venture. Rahul mentioned his parents' concerns about their lack of experience in the saturated food and beverage industry in Mumbai.
The founders' creative background, particularly Veer's full-time role in Karan Johar's Dharma Productions and Rahul's past in the film industry, played a significant role in their pitch. Rahul noted that the "filmy" and dramatic presentation was a collaborative effort between the founders and Sony's writing team.
The Croffle Guys, a year-old brand with two stores in Mumbai, are planning to expand their presence. Their appearance on "Shark Tank India 5" has brought attention to their innovative product and the founders' compelling stories.
Meanwhile, unrelated to The Croffle Guys, Shah Rukh Khan has also been making headlines for his own investments. In June 2025, it was reported that Khan's family office co-invested ₹100 crore with Ashika Group, a financial services company involved in stock broking, alternative investments, and investment banking. Khan's investment in Ashika Group is part of a larger trend of family offices investing in diverse sectors such as startups, real estate, media, and wellness.
