Salman Khan, the Bollywood megastar, is known for his charismatic screen presence and his penchant for luxury. Among his prized possessions, his watches have always garnered attention, reflecting his bold and stylish personality. Now, Khan has taken his horological passion a step further by collaborating with renowned watchmaker Jacob & Co. to create a limited-edition timepiece that tells a personal story.
The timepiece, titled "The World Is Yours Dual Time Zone – Salman Khan Edition," is more than just a watch; it's a heartfelt tribute to his father, the legendary screenwriter Salim Khan. The collaboration between Khan and Jacob & Co. founder Jacob Arabo is built on a strong friendship and mutual admiration for timepieces and father-son relationships. Khan, a long-time admirer of Jacob & Co., was inspired by the story behind "The World Is Yours" collection, which originated from a watch Jacob's father gifted him, symbolizing the importance of time and limitless potential.
Inspired by this sentiment, Khan and Arabo joined forces to design a watch that would honor Salim Khan's lasting influence on Salman's life. According to Ethos Watches, the exclusive timepiece embodies heritage, family bonds, and the spirit of global connection. The watch features a striking domed dial resembling a globe, emphasizing its connection to international travelers. A key feature is the independently adjustable dual time zone mechanism, a rare innovation in high watchmaking. This allows for seamless setting of both hours and minutes, particularly useful for locations with unique time offsets like India's GMT +5:30 zone.
Paying homage to Salman Khan's Indian heritage, the watch incorporates design elements inspired by the nation's cultural richness. The limited-edition watch features saffron and green accents, inspired by the Indian flag. A world map is finely engraved, along with a “Salman Khan” inscription to highlight his global impact. His initials “S.K.” are elegantly placed at the six o'clock position on the dial.
The "Salman Khan Edition" comes in a custom turquoise box, matching the iconic bracelet he is rarely seen without. This detail adds a personal touch, connecting the timepiece to a signature element of Salman Khan's style. According to Times of India, only 199 pieces of this exclusive collector's item are available.
Salman Khan expressed his excitement and personal connection to the piece. He stated that time connects across generations, and upon learning Jacob's story, he wanted to create a timepiece that honored his father's role in his life. He views 'The World Is Yours' as more than a watch, but as a symbol of family, legacy, and the moments that shape individuals.
Priced at approximately ₹36.6 lakhs, "The World Is Yours Dual Time Zone – Salman Khan Edition" is available at Ethos Watches. This collaboration places Salman Khan among an elite group of Jacob & Co. partners, reinforcing the brand's reputation for crafting timepieces that transcend mere function to become symbols of personal history and legacy.
Beyond this collaboration, Salman Khan's existing watch collection already showcases his discerning taste. He has been spotted wearing luxury brands such as Patek Philippe, Richard Mille, and Hublot. These timepieces reflect his bold and powerful persona, blending luxury with effortless style.