Suniel Shetty's new entrepreneurial reality series, "Bharat Ke Super Founders," has made a powerful debut, showcasing India's burgeoning startup ecosystem and securing substantial investments for promising founders. Streaming on Amazon MX Player since its premiere on January 16, 2026, National Startup Day, the show distinguishes itself by focusing on authenticity, real-world challenges, and significant financial backing.
"Bharat Ke Super Founders" distinguishes itself from other entrepreneurial shows with its focus on genuine investment intent. The show features a ₹100 crore investment pool, the largest ever seen on an Indian entertainment platform, drawing participation from leading business tycoons and Recur Club. This substantial financial commitment underscores the show's dedication to supporting the next wave of Indian entrepreneurs and fostering innovation across the nation.
Hosted and mentored by Suniel Shetty, the series brings together a panel of respected business leaders, including Dr. A. Velumani (Creator, Thyrocare), Nitish Mittersain (Founder & CEO, Nazara Technologies), Dr. Aarti Gupta (CIO, Anikarth Ventures), Shanti Mohan (Founder & CEO, LetsVenture Trica), Aditya Singh (Co-Founder, All In Capital), and Ankur Mittal (Partner, Physis Capital and Co-Founder, Inflection Point Ventures). Eklavya Gupta from Recur Club contributes AI-native debt solutions to the ₹100 crore investment pool. Shetty's role extends beyond hosting, as he guides founders, emphasizing the importance of consistency, perseverance, and learning from failures.
The show's initial episodes have already generated significant buzz, highlighting the diverse range of entrepreneurs and their innovative ideas. One standout pitch came from Aloe Ecell, a clean-energy startup from Rajasthan, which envisions using aloe vera extract to create eco-friendly batteries. The founders secured a ₹3.5 crore deal after impressing the investors with their product and vision. MH19 Chips Vala, a banana chips business run by two brothers from Maharashtra, also captured attention with their inspiring story and monthly turnover of ₹1.5 lakh. Another memorable moment featured 11-year-old Athvik Amith Kumar, who pitched ZozoConnect, a smart networking solution. While he didn't receive equity investment, he secured a ₹11 lakh grant and mentorship from the investors.
"Bharat Ke Super Founders" is designed to mirror real-world business building, with founders presenting structured pitches, product demos, and detailed discussions about their vision, scalability, and financials. The show also incorporates a 'Market,' comprising experienced investors and industry leaders, who evaluate startups and provide additional funding opportunities. New episodes are released every Thursday and Friday on Amazon MX Player.
Amogh Dusad, Director and Head of Content at Amazon MX Player, emphasizes the show's commitment to authenticity and its role in democratizing opportunities for founders across India. "Bharat Ke Super Founders" aims to provide a platform for ideas and innovations stemming from India, fostering growth and celebrating the country's innovators.
